On June 20, 2011, the Internet Corporation for Assigned Names and Numbers (ICANN), the organization that regulates the world’s Internet domain names, approved changes that will allow groups to apply for almost any TLD in almost any language. On January 12, 2012, the application window opens. But with less than three months between now and when an application can be submitted, many are wondering if there’s enough time to do it right. There is!

Read about the application process.

ICANN’s decision to create a “dot-anything” presents an unprecedented opportunity for businesses to register their company or brand name as a gTLD.  In securing ownership of a piece of the Internet, brands can leverage this new presence in ways not imagined before to redefine, enhance, and renovate a business model, distribution channels and strategic positioning, and maximize their online marketing activities.

Read more now.

There are many things to consider when determining the right new TLD, and a lot of confusing information on the Internet about what’s possible and what’s not when it comes to applying for and securing a new TLD.  DotYou is here to help businesses, communities, and organizations determine the right approach.   We invite you to visit this space regularly to keep track of industry announcements, emerging trends, upcoming deadlines, legal issues and decisions, and opportunities to capitalize on the top-level shift.

Still have questions?  Contact us today!

Welcome to dotYOU!

The Internet is now shifting to the right of the DOT.  Are you ready for this change?  Are you ready to make the right decision on a Top-Level Domain (TLD) for your organization?

Whether you are a CMO, a domainer, a chief digital officer, a member of any large organization, or legal counsel, this site will help advise and provide answers to your questions around TLDs. dotYOU will provide you with commentary on the implications of TLDs, what they can offer to an organization, and information about the process of applying and ultimately managing a TLD.

Establishing a TLD is a great opportunity.  Keep one step in front of the competition and one step over the DOT.  Let dotYOU lead you through your journey…

In Case You Missed It

February 16, 2012 | author: |

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The Australian Football League has announced they applied for the top-level domain .AFL.  They say they will provide each of the teams in the league with a .ALF web address. WIPO (the World Intellectual Property Organization) “has been appointed as the exclusive provider of dispute resolution services” for ICANN’s new gTLD Program. ICANN reports that…Join the discussion

New “Generic” TLDs Can Be Descriptive

February 13, 2012 | author: |

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New generic TLDs may not be so “generic” after all.  This article explores the advantages to the new generic TLDs that will be introduced in the market in the coming months.  The article also talks about the possibilities of what could go on the left side of the dot.  And really gets you thinking about…Join the discussion

In Case You Missed It

February 13, 2012 | author: |

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Looks like Copenhagen will not be applying for a TLD for their city – the government is not proving the needed support. ICANN recently said they will open a second application window for the new gTLD program “as expeditiously as possible”.  See the board resolution. ICANN is offering financial assistance for new TLD applicants who…Join the discussion